Clara Shih, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff"
Prentice Hall | March 22, 2009 | ISBN: 0137152221 | File type: PDF | 256 pages | 9.13 mb
"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them."Sheryl Sandberg, Chief Operating Officer, Facebook "A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive."David Mather, President, Hoovers, Inc. The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation.
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