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Dec 11, 2010

Starting A Home Business - The REAL Secrets To Online Success

So many people these days want to start a home based business using the power of the Internet to earn money, but the sad fact-of-the-matter is that most will fail. The thing that is really ashame is that the reason they fail is because there is a lack of quality information and instruction available to them. Think about it, if you want to become a doctor or lawyer you go to school, if you want to start an online business where do you turn?

Well, you are in luck because things are changing these days online, as there are more and more people who are teaching others how to achieve real success, and not just trying to sell them on the latest product that promises big results and fails to deliver. I am one of these people, and take pride in helping others achieve the kind of success I have using the power of the Internet and working from home.

While an article is not nearly enough to give you everything you need to become successful online, I want to give you a quick outline of what it takes to achieve success with your online business. Now what I am about to tell you is probably not what you will expect to hear, but myself and many of my colleagues have built six and seven-figure online businesses by making the following advice the core of their online businesses.

Here are the major keys to becoming successful online:

#1 - Create real value for your customers

You may think that the only way people are making money online is by scheming and scamming others out of their hard-earned money, but the truth is that those who are successful today and will continue to be successful for the long-term are improving the lives of people and giving them real value for their money.

#2 - Give people a TON of valuable information absolutely FREE

There is a law of the universe that says when you give things away for free and in abundance that you get things back ten times over, well, this is so true for the online business game. The more valuable information you give your potential customers for free, the more they are going to want to pay you for your products.

#3 - Give people valuable products for free in exchange for their name and email address (ie. build a list)

While offering insane amounts of valuable information to your readers absolutely free of charge, be sure to use an autoresponder service to capture their names and email addresses. This is easy to do as long as you offer them a product for free in exchange for their information. This puts them onto your email marketing list and allows you to send them emails whenever you like, which is a powerful tool for online businesses and an absolutely essential one for making money.

#4 - Use your email list to continue to give your subscribers value, making your offers only randomly

Some people with online businesses will gather people's information and then bombard them with nothing but sales letter after sales letter, but if you want to make people love being on your email list, continue to offer them valuable information on a regular basis. Then, once you have established trust, you can send an email offering them a paid product. A great way to use your email list for maximum profits is to send content-rich emails and then at the end give them the chance to check out your product, without making it a full-blown sales email.

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